How I Built My Production Company
An inside look
I went to school for marketing. Even though I had a professor who read some of my writing and suggested I minor in English. I was like and do what, lady? I didn’t know any writers. Luckily I got back to writing and even more luckily, my marketing degree would aid me in my writing career.
This year marks the four year anniversary of HONEY CHILE, my media and production company dedicated to telling stories by, for, or about Black women 40+, or Honeys as we like to call them.
And from day one, I thought about how to position the production company, how to build audience and how to build a company that wouldn’t be dependent just on Hollywood.
I talk more about this in a new episode of IT’S GOOD OVER HERE. Check it out below or wherever you listen to podcasts.
And if you want to hear even more about how you can build your production company or think about your career more entrepreneurially, be sure to register for our first Sweet Build Salon.
THE SWEET BUILD SALON
I’m hosting our first event, The Sweet Build Salon.
Join me for an intimate and insightful conversation with writer, director, producer, and SuperSpecial Founder, Amy Aniobi.
This Sweet Build Salon will dive into the realities of building a Hollywood production company from the ground up - covering everything from creative vision to business strategy, industry challenges, and the lessons learned along the way.
Whether you're a producer, filmmaker, or creative entrepreneur, this conversation is one you won’t want to miss.
Amy Aniobi is an award-winning writer/director/producer best known for her work on the Emmy-nominated, NAACP-award winning comedy series INSECURE (HBO). She is the founder of production company, SuperSpecial, and industry talent incubator, TRIBE, and she most recently served as showrunner for season two of SURVIVAL OF THE THICKEST (Netflix), where she also directed multiple episodes, earning her an NAACP nomination for Outstanding Directing in 2024.
Sweet Build paid subscribers receive a 10% discount. Scroll to the bottom of the email to redeem.
NEED MORE SUPPORT?
Check out The Build Bundle. It’s a self-paced course (it’s actually six courses in one) packed with tried and true tactics, real-life examples, and award-winning strategies from my writing, producing, and directing career to help you accelerate yours. Enroll today.
Get a copy of The Creative Comeback Workbook. Through 30 prompts, you'll discover your why, develop a writing schedule, outline your projects and unearth what's holding you back from the career of your dreams. These are the exact steps I took to make my creative comeback. Buy on Amazon or on Bookshop.
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The Sweet Build is a HONEY CHILE thang. HONEY CHILE is a multiplatform media company celebrating the power and possibilities of Black women 40+. The Sweet Build is our education arm helping others do the same for their niche audiences.
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DISCOUNT FOR THE SWEET BUILD SALON
PAID Subscribers to The Sweet Build receive a 10% discount to our first ever Sweet Build Salon, where I’ll be in conversation with the amazing Amy Aniobi.
Register here. Use discount code: TSBPREMIUM